Mediaprotocol Project

- Agustus 05, 2018

MEDIA Protocol turns content into Smart URLs that brands and publishers can load up with tokens. When you read or watch your favorite content, you get paid!

Be part of the economy
MEDIA Protocol is building a new kind of internet where regular people can benefit from the huge economies that control the media and content that you watch and read everyday. We are building it one URL at a time.

Get involved in your internet
Every time you read an article or watch a video advertisers, agencies and social networks make money. You just get the content. MEDIA Protocol makes you a part of this economy by allowing brands, publishers and creators to directly reward you for consuming, liking, commenting and sharing their content.

Get better content
There are artists, agencies and brands out there that want to make great content - stuff that is super relevant to you. But, sometimes it's not commercial. MEDIA Protocol makes you part of the economy - so you have power to give direct feedback to the people that make and promote your content.

Know your content!
When content is registered on the MEDIA Protocol Network, its URL becomes a Smart URL that can hold and distribute tokens just like a crypto wallet. Everyone can see exactly how much money is used to promote the content behind a Smart URL and how many people actually like comment and share that content.

A protocol is a set of rules governing the exchange or transmission of data between devices.

MEDIA Protocol is a set of rules that governs the flow of value between actors in the Marketing & Advertising industries.

MEDIA Protocol will be used to create an ecosystem that leverages the power of blockchain to bring transparency to the flow of value between users and media.
MEDIA Protocol in Action
CryptoCatnip is the first dApp to incorporate MEDIA Protocol. It demonstrates a model of content distribution with compelling advantages for publishes and consumers.

Download CrytpoCatnip to earn MEDIA Tokens while reading the latest crypto news.

MEDIA Tokens (MEDIA) are the means through which value is exchanged within the MEDIA Protocol system – the fuel – and will be exchangeable for fiat.

The current content monopoly held by centralised media owners and content distribution platforms is inefficient and unsustainable. Creators, publishers and consumers alike desire more control and transparency, to create, distribute and consume equitably, with no intermediary gatekeeper.

With MEDIA Protocol, there are no clandestine algorithms, intermediated relationships or centralised data hoarders. MEDIA Protocol allows for direct exchanges and interactions in a new economy, with incentives for each actor, for example, by creating a direct channel for publishers to promote content through consumption incentives, and for consumers to pay directly for paywalled content and reward favoured content creators and publisherswith MEDIA Tokens.

MEDIA Protocol reciprocally incentivises the creation, distribution and consumption of content, with each actor possessing a greater degree of control and insight.

Roadmap
Digital Future
Council (DFC) :
Partnerships.
>Q1 2018
DFC: New York and
London breakfastsCommunity Presale
>Q2 2018
CryptoCatnip v0.5Publisher Portal betaBegin next stage of scalability researchDFC: Annual
Cannes conference
(France)
>Q3 2018
CryptoCatnip v1.0Publisher Portal v1.0Enhanced support
of multiple media
formatsFirst major partner release
>Q4 2018
Advanced Subsequent major
partner releasesAnalytics toolkit
>Q1 2019
Example of a MEDIA Protocol application

Discover CryptoCatnip